Business Model Analysis of Seamless Access in South East Asia

Fixed mobile convergence (FMC) will be one of the strongest trends in telecommunications in the near future. Given the choice, most consumers would want to use a single handset yet do not want to pay the premium when at home or in the office. Even though seamless network integration will still take some time to become reality, there are many convergence opportunities that are currently being exploited. Only by truly reflecting customer needs with a broad and flexible portfolio of products and services that shield customers from underlying network technologies can players in the industry meet the challenge and promise of convergence. This paper aims to discuss business models to aid in addressing one of the most common issues facing executives: aligning IT with the business. This study analyses business models to examine FMC from multiple perspectives to understand how carrier differentiates its product offerings, acquires and keeps customers, positions itself in the competitive market as well as captures profit. The paper reports the findings on the evolutionary processes towards FMC development that could be used to derive architecture to serve as a guide for players in the industry and to outline suitable approaches to encourage mass market adoption of FMC services in South East Asia.